ecommerce

With brands like GUESS, name it and Billabong, your rambunctious boy will be the coolest on the playground. Gap Inc reported online sales up 15% in the second quarter and expanded online shopping to a total of 55 international locations during the quarter. Such access to knowledge and the power to fine-tune products strongly incentivises Shein and different online retailers to avoid a business-to-business mannequin. Shein’s £300 million bid for Topshop within the UK in January signifies that it’s aiming for the business-to-customer top spot (ASOS ultimately bought Topshop and its associates for £330 million). Shein’s competitive advantage lies in leveraging hype generated online by Gen Z customers over the hottest new fashions, then delivering those pieces on its platform faster than its rivals. Where Zara and others take weeks to ready new collections, Shein presents hundreds of new designs on a weekly basis at about 50 per cent of …